NEW BOLLE SAFETY NATIONAL TV CAMPAIGN |
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Bollé Safety has partnered with the Seven Network and V8 Supercars to launch a massive new safety eyewear campaign that features Bollé ambassador Mark “Frosty” Winterbottom.
The television advertisement featuring Winterbottom was filmed at the FPR Race Centre in Melbourne recently. This will be seen by millions of V8 Supercar viewers from this weekend’s season opening round in Abu Dhabi.
The campaign will continue throughout the opening Australian event of the season, the Clipsal 500, the ITM Hamilton 400 along with the Winton and Darwin events.
Bollé Safety has also organised a major national promotion in line with these Seven Network V8 Supercar broadcasts, which is sure to generate major interest among V8 Supercar fans, a significant percentage of which work in environments where safety eyewear is essential.
There is no doubt that this campaign will deliver a broad safety eyewear market to one of the world’s most iconic safety and fashion eyewear brands.
V8 Supercars website: |
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